Are Pop-Ups Pooped Out?

Written by Evan Schuman
October 5th, 2006

To the sadness of absolutely no Web surfers, pop-ads—and other forms of disruptive media—dropped this year by 9 percent, to the point where it’s worth barely 0.7 percent of all online advertising dollars, according to an Interactive Advertising Bureau report released in London. “The random scattergun approach is dying out,” said IAB chief executive in the U.K., Guy Phillipson, according to a story in The Guardian newspaper.

Here in the U.S., “pop-ups are irritating advertisers” and it’s not even something that the U.S. chapter even looks at, said IAB’s U.S.-based Senior VP Sheryl Draizen. “We don’t even think about it anymore. It’s not what online is all about anymore. Popups were an issue for us four years ago.” Draizen was pushing stats that show online ad purchases—for the first six months of 2006 compared with the first six months of 2005—increasing by 37 percent. That compares to the same period ending 2005 of 26 percent, 39.7 percent for 2004 and 10.5 percent for 2003.


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Why Did Gonzales Hackers Like European Cards So Much Better?

I am still unclear about the core point here-- why higher value of European cards. Supply and demand, yes, makes sense. But the fact that the cards were chip and pin (EMV) should make them less valuable because that demonstrably reduces the ability to use them fraudulently. Did the author mean that the chip and pin cards could be used in a country where EMV is not implemented--the US--and this mis-match make it easier to us them since the issuing banks may not have as robust anti-fraud controls as non-EMV banks because they assumed EMV would do the fraud prevention for them Read more...
Two possible reasons that I can think of and have seen in the past - 1) Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code. 2) Also, in offline chip countries the card determines whether or not a transaction is approved, not the issuer. In my experience, European issuers haven't developed the same checks on authorization requests as US issuers. So, these cards might be more valuable because they are more likely to get approved. Read more...
A smart card slot in terminals doesn't mean there is a reader or that the reader is activated. Then, activated reader or not, the U.S. processors don't have apps certified or ready to load into those terminals to accept and process smart card transactions just yet. Don't get your card(t) before the terminal (horse). Read more...
The marketplace does speak. More fraud capacity translates to higher value for the stolen data. Because nearly 100% of all US transactions are authorized online in real time, we have less fraud regardless of whether the card is Magstripe only or chip and PIn. Hence, $10 prices for US cards vs $25 for the European counterparts. Read more...
@David True. The European cards have both an EMV chip AND a mag stripe. Europeans may generally use the chip for their transactions, but the insecure stripe remains vulnerable to skimming, whether it be from a false front on an ATM or a dishonest waiter with a handheld skimmer. If their stripe is skimmed, the track data can still be cloned and used fraudulently in the United States. If European banks only detect fraud from 9-5 GMT, that might explain why American criminals prefer them over American bank issued cards, who have fraud detection in place 24x7. Read more...

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