eBay Declares “Mobile Sunday”: Please Shoot Me Now

Written by Evan Schuman
December 15th, 2010

On Monday (Dec. 13), eBay announced a term it wanted to standardize: “Mobile Sunday.” This news prompted us to declare Tarantula Tuesday, the day when Web spiders work harder than any other day of the year. Or perhaps Webcast Wednesday, to celebrate the highest traffic day of the year for Webcasts that declare some other stupid made-up-day event. But wait, the eBay news release gets even better.

Quoteth the release: eBay “sets records on the busiest mobile shopping day ever,” a feat that is even more impressive because it’s the “second year in a row” such mobile records have been broken. Isn’t this akin to a retailer in 1995 declaring that it just had the highest E-Commerce traffic ever? M-Commerce is just kicking in, so of course everybody is having their highest mobile year ever. In fact, I’ll bet that everyone is experiencing amazing triple-digit percentage growth in mobile, too. Retail stats are confusing enough without marketing making up bogus days and offering silly comparisons.


2 Comments | Read eBay Declares “Mobile Sunday”: Please Shoot Me Now

  1. Dawn Says:

    really they should make it a mobile monday so the Ms stick together.
    i’m seeing greeting cards now developing with these cyber day celebrations. Is hallmark reading?
    do we HAVE to offer free shipping again on this day, so we can lose more profit too?

    i must disagree on the triple digit growth comment though. any time you can start a new channel and get high adoption is a grand thing.

  2. Evan Schuman Says:

    Absolutely agree that getting high adoption is a grand thing. Touting the revenue and number of mobile sales made is terrific. It’s simply the percentage issue that I found silly.


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