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Meet The 21st Century Giftcard

Written by Evan Schuman
July 5th, 2006

Giftcards are quickly becoming an extremely popular retail payment option, but the traditional analog cards suffer from a lack of security when used for E-Commerce. One company has a two-factor—and possibly three-factor—way of dealing with that.

Imx Solutions said the products are initially being used by Sears, Kmart and CompUSA along with television’s Ultimate Shopping Network (USN). The giftcard is a mini-CD that uses a company-issued–and hidden–password plus it takes a page from the one-time-password-issuing devices because it has a series of encrypted codes on it that needs to match up with a list of encrypted codes on an Imx server and the correct code “changes twice a minute.” To read the full story, please click here.

Posted in CRM, E-Commerce, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, RFID
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