Sears’ MyGofer Prototype Gets Mixed Reviews: Bad and Worse

Written by Evan Schuman
June 1st, 2009

Sears opened in May its MyGofer trial store, a drive-through approach for picking up merchandise purchased online. But preliminary reviews have been unhappy, with calling it “a bad cross between Amazon and Dairy Barn.” A prominent Chicago retail consultant questioned why consumers wouldn’t simply pick up their online products at an existing Sears store.

“That’s where it totally breaks down for me. Why would I change my behavior to go here?” asked Mara Devitt, a partner at Chicago-based McMillan Doolittle, who also complained about the quality of the site that is connected with the new venture. “It’s the most frustrating Web experience,” she said, citing as an example that it offered no product dimensions.


3 Comments | Read Sears’ MyGofer Prototype Gets Mixed Reviews: Bad and Worse

  1. Bill Hanna Says:

    Why is everyone so fast to kill this idea??? Has any of these reviewers actually been to the store or tried the service? I went through a tour of the facility a few days ago, and made a purchase and followed it through. What a great idea! Think about your household items or groceries. Your able to make a list online, at your convenience, and drive through using a very sophisticated system, and retrieve your order in minutes. How about if your running out to a party, and forgot to get snacks, or even a GIFT for someone. Order online, mark the item as a gift, and when you pick it up minutes later, its delivered to your car, in a gift bag with tissue, and a card to put your recipients name on. Now that’s service!

    It would be great for folks to actually see our use what they review before being so negative. It’s a fantastic idea. It would be great to see it make a decent go of it.

  2. sierra Says:

    I have tried the service twice now (two different stores), both times I’ve found that the stores are completely incapable of processing a transaction quicker than if I just went to the store directly and purchased the items off the shelves.. I spent at least 35 minutes each time getting my order out of lock-up. It seems to me that sears/kmart made up a program, but didn’t educate it’s employees on how it works.

  3. Luzel Says:

    I ordered an item for christmas. It said on their website that I’ll have it between dec18-21. Then I got this confirmation email stating that estimated delivery will be dec31. I tried cancelling my order with them but they refused to do it. I wouldn’t have ordered it in the first place if it won’t get to me before christmas. Haven’t had this experience before with other stores Very unsatisfied shopper!


StorefrontBacktalk delivers the latest retail technology news & analysis. Join more than 60,000 retail IT leaders who subscribe to our free weekly email. Sign up today!

Most Recent Comments

Why Did Gonzales Hackers Like European Cards So Much Better?

I am still unclear about the core point here-- why higher value of European cards. Supply and demand, yes, makes sense. But the fact that the cards were chip and pin (EMV) should make them less valuable because that demonstrably reduces the ability to use them fraudulently. Did the author mean that the chip and pin cards could be used in a country where EMV is not implemented--the US--and this mis-match make it easier to us them since the issuing banks may not have as robust anti-fraud controls as non-EMV banks because they assumed EMV would do the fraud prevention for them Read more...
Two possible reasons that I can think of and have seen in the past - 1) Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code. 2) Also, in offline chip countries the card determines whether or not a transaction is approved, not the issuer. In my experience, European issuers haven't developed the same checks on authorization requests as US issuers. So, these cards might be more valuable because they are more likely to get approved. Read more...
A smart card slot in terminals doesn't mean there is a reader or that the reader is activated. Then, activated reader or not, the U.S. processors don't have apps certified or ready to load into those terminals to accept and process smart card transactions just yet. Don't get your card(t) before the terminal (horse). Read more...
The marketplace does speak. More fraud capacity translates to higher value for the stolen data. Because nearly 100% of all US transactions are authorized online in real time, we have less fraud regardless of whether the card is Magstripe only or chip and PIn. Hence, $10 prices for US cards vs $25 for the European counterparts. Read more...
@David True. The European cards have both an EMV chip AND a mag stripe. Europeans may generally use the chip for their transactions, but the insecure stripe remains vulnerable to skimming, whether it be from a false front on an ATM or a dishonest waiter with a handheld skimmer. If their stripe is skimmed, the track data can still be cloned and used fraudulently in the United States. If European banks only detect fraud from 9-5 GMT, that might explain why American criminals prefer them over American bank issued cards, who have fraud detection in place 24x7. Read more...

Our apologies. Due to legal and security copyright issues, we can't facilitate the printing of Premium Content. If you absolutely need a hard copy, please contact customer service.