Treats For Nice Tweets, Texting For Turkey

Written by Evan Schuman
January 19th, 2010

Frozen dessert chain Tasti D-Lite is getting creative with incentivizing customers to post nice thoughts on social networking sited to promote the chain: coupons. “Participants who register their loyalty programme ‘TreatCards’ online are given the option of allowing Tasti D-Lite to send an alert on their behalf, whenever points are earned or redeemed,” according to this wonderful Reuters piece. When the customer “swipes his card at the store’s point-of-sale system, his Twitter or Foursquare followers immediately get an update that reads: ‘I just scored 5 TastiRewards points at Tasti D-Lite Columbus, Circle, NYC!’ The customer is then awarded points for the message, which he can later redeem for treats.”

Meanwhile, a few stores in the Subway chain are seeing whether online food orders via SMS are more accurate and more profitable. During the trial, one manager found that the “text ordering service alleviated all phone-in orders. Doing so improved operations because his employees no longer had to leave the sandwich counter to answer the phone,” said a story about the trial in QSRWeb. “He said he also found that order accuracy improved since customers were sending the orders in directly.”


One Comment | Read Treats For Nice Tweets, Texting For Turkey

  1. beefyfunk Says:

    One of the most important things to think about with having a loyalty program tied into more ‘instantaneous’ social network is the noise factor. If the program grows to any substantial size, you will flood twitter (and any other network) with tons of these automated tweets. Granted, the end user will be accumulating points faster, but the overall message will turn in to spam. It really brings measurable value to social media for brands. It will be interesting to see how the users interact with this service and drive it’s development.


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