A Little Late To The Party, But We’re Now Mobile-Friendly

Written by Evan Schuman
May 5th, 2010

Given how much we here at StorefrontBacktalk write about what works—and especially what does not work—in retail Mobile Commerce today, it has always been rather embarrassing that our rants about mobile were invariably darn near impossible to read on mobile devices. In theory, that problem is no more.

We have now launched native mobile versions of our site and newsletter for seven of the most significant global mobile platforms, platforms chosen to accommodate almost all of our current subscribers. (We have had mobile versions for a couple of years, but they weren’t written for each platform. Now they are.) The new mobile versions are for iPhone, Blackberry, Android, Palm, Windows Mobile and Symbian. Like most mobile rollouts, the content looks decidedly better on more recent versions of these platforms. We’ve also endured our share of mobile rollout frustrations, such as having two phones with apparently identical hardware, software, carrier and location show different versions of the site. If you spot any errors or problems with our new mobile versions, please shout, in an E-mail-like fashion.


3 Comments | Read A Little Late To The Party, But We’re Now Mobile-Friendly

  1. Ernie Schell Says:

    Looks good on the Samsung Moment android phone!

  2. Deborah Middleton Says:

    What is the name to type in the iPhone App Store to find StorefrontBacktalk?

  3. Evan Schuman Says:

    Editor’s Note: There isn’t an app for StorefrontBacktalk (at present). The mobile versions referenced were references to the site itself. In other words, if you open your phone’s browser and type in, it will now appear in (hopefully) a mobile-friendly format natively in all of those platforms.


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