New Self-Checkout Argument: It’s Less Humiliating

Written by Evan Schuman
August 10th, 2007

In the never-ending uphill battle to try and convince consumers that self-checkout systems are their friends, NCR has released a survey with a new twist: self-checkout can be less embarrassing.

In an NCR survey done with Australian and New Zealand consumers—it’s a bit of a distance away, but the details make it worth the trip—, various products were ranked according to their red-face-generating capabilities.

The winners were: “libido enhancing vitamins” (the winner with 44 percent of Austalians and 35 percent of New Zealanders), hemorrhoid cream (a respectable showing at 29 percent and 37 percent respectively), incontinence products (28 percent and 38 percent) and condoms (20 percent and 25 percent).


2 Comments | Read New Self-Checkout Argument: It’s Less Humiliating

  1. Erik Says:

    I use self check out all the time but not because I buy embarrassing stuff. Its just faster and easier. But it is way better at the super market than at Home Depot where the “watcher” is usually somewhere else when you need them.

  2. Dave Says:

    Trouble is, one major retailer (WAL-MART) close their self checkouts during low volume times…just when you may want to pick up an embarrassing item.


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