Shop-Rite Piloting CRM Smartcarts

Written by Evan Schuman
January 18th, 2008

The Shop-Rite regional grocery chain is piloting smartcarts that show different ads depending on a consumer’s shopping history and current shopping lists, the chain confirmed this week.

ShopRite, a 47,000-employee chain with about 200 stores in New York, Connecticut, New Jersey, Pennsylvania and Delaware, began the 9-month pilot last Spring, a ShopRite statement said. The announcement was made during this week’s National Retail Federation show in New York.

The carts, jointly crafted by Microsoft and MediaCart Holdings, use consumers’ loyalty cards to grab the historic shopping data and the uploaded shopping lists and deliver data back to consumer goods manufacturers about ad performance, by comparing ads displayed with the ultimate customer purchases. That last part is easy to track because the carts assist directly with checkout.

MediaCart said the carts also deliver electronic coupons, do comparative price checks, locate products within the store and display updated store specials. The carts also show recipe and nutritional information and displaying "an electronic shopping list (which the consumer can create at home on a PC) that is presented in aisle order, totaling the cost of the items in their baskets before checkout," the companies said.


One Comment | Read Shop-Rite Piloting CRM Smartcarts

  1. Jeff Paunicka Says:

    This is a great product for assisting the shopper in the store. It also presents an opportunity for the store to sell advertising space right in front of the shopper. Specific brands and manufacturers can make their spot-light products more visible.

    But, at what cost? Will there be a limited number of carts in each store? I wonder how well these carts will survive outside in the winter?

    My assumption is that there will have to be special lines so the unused carts can be recharged and retrieval in the parking lots will have to be at more increased frequency to minimize theft and vandalism.


StorefrontBacktalk delivers the latest retail technology news & analysis. Join more than 60,000 retail IT leaders who subscribe to our free weekly email. Sign up today!

Most Recent Comments

Why Did Gonzales Hackers Like European Cards So Much Better?

I am still unclear about the core point here-- why higher value of European cards. Supply and demand, yes, makes sense. But the fact that the cards were chip and pin (EMV) should make them less valuable because that demonstrably reduces the ability to use them fraudulently. Did the author mean that the chip and pin cards could be used in a country where EMV is not implemented--the US--and this mis-match make it easier to us them since the issuing banks may not have as robust anti-fraud controls as non-EMV banks because they assumed EMV would do the fraud prevention for them Read more...
Two possible reasons that I can think of and have seen in the past - 1) Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code. 2) Also, in offline chip countries the card determines whether or not a transaction is approved, not the issuer. In my experience, European issuers haven't developed the same checks on authorization requests as US issuers. So, these cards might be more valuable because they are more likely to get approved. Read more...
A smart card slot in terminals doesn't mean there is a reader or that the reader is activated. Then, activated reader or not, the U.S. processors don't have apps certified or ready to load into those terminals to accept and process smart card transactions just yet. Don't get your card(t) before the terminal (horse). Read more...
The marketplace does speak. More fraud capacity translates to higher value for the stolen data. Because nearly 100% of all US transactions are authorized online in real time, we have less fraud regardless of whether the card is Magstripe only or chip and PIn. Hence, $10 prices for US cards vs $25 for the European counterparts. Read more...
@David True. The European cards have both an EMV chip AND a mag stripe. Europeans may generally use the chip for their transactions, but the insecure stripe remains vulnerable to skimming, whether it be from a false front on an ATM or a dishonest waiter with a handheld skimmer. If their stripe is skimmed, the track data can still be cloned and used fraudulently in the United States. If European banks only detect fraud from 9-5 GMT, that might explain why American criminals prefer them over American bank issued cards, who have fraud detection in place 24x7. Read more...

Our apologies. Due to legal and security copyright issues, we can't facilitate the printing of Premium Content. If you absolutely need a hard copy, please contact customer service.