The Reasons Behind StorefrontBacktalk’s New Look

Written by Evan Schuman
January 22nd, 2009

Earlier this week (Jan. 20), StorefrontBacktalk unveiled a new site design (and lots of programming changes behind the scenes), and we wanted to quickly rattle off some of what we hope readers will consider improvements.

Also, look for a research site and a white paper/case study library to be rolled out from StorefrontBacktalk in the next few weeks. (If you know of anyone who might have any white papers or case studies they’d like to be considered for this new site, please ask them to contact us.

Our site’s new features include:


  • A Single Search Box. The site used to have one search box for stories and another for the blurbs. With our move to an entirely WordPress-based content management system, we have consolidated those searches.
  • New Category Sections, Easier To Find. We are inaugurating three new sections—In-Store, Software and Supply Chain—and have made all such sections easier to find and access with a pulldown menu.
  • A Bona Fide Lead Story. To the extent that anyone cares what we think is the most important story, this new lead story treatment will make our choice much easier to decipher.
  • Comments Now Appear At The End Of Each Story. Before, the story would only tell readers that, for example, four comments had been made. They needed to click to see what the comments actually were. We have been impressed with the level of sophisticated comments that our readers share with each other and would love to encourage even more. Hopefully, this change will make it easier for our readers to see and add to those comments.There are many more small changes, and we’d love to hear your thoughts. Please E-mail with any comments, good or bad.

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    One Comment | Read The Reasons Behind StorefrontBacktalk’s New Look

    1. Scott Sanders Says:

      Great redesign, Evan! Loving the integrated comments and *especially* loving that full stories now show up in the RSS feed. Thanks for a great site!


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