Macy’s CFO Confirms Merged Channel Trial To Expand Next Year

Written by Fred J. Aun
November 29th, 2009

A Macy’s trial—limited to Florida—of a system where online databases can be accessed from in-store POS terminals has been “working very well” and will be rolled out to the $25 billion chain’s 800 stores by the end of next year, Macy’s CFO Karen Hoguet said at a recent analyst call. “I think we have only begun to realize the potential of the multi-channel integration. I think the potential that still is yet to be completely tapped is again integrating it more with the stores,” she said.

The technique is not new, and Macy’s is certainly not alone among major retailers testing it. But the Macy’s results are interestingly favorable. “Customers are increasingly using both vehicles to shop. Sometimes they are pre-shopping online and going to the store to try things on. Other times they walk through the store, they see something they want, don’t have time to stop, go home and order it online,” Hoguet said. “So I think we are going to see this tremendous growth continue. We’re beginning to roll [the system] out to some of the Midwestern stores as well as Herald Square now, and we will continue to roll it out in 2010.”


Comments are closed.


StorefrontBacktalk delivers the latest retail technology news & analysis. Join more than 60,000 retail IT leaders who subscribe to our free weekly email. Sign up today!

Most Recent Comments

Why Did Gonzales Hackers Like European Cards So Much Better?

I am still unclear about the core point here-- why higher value of European cards. Supply and demand, yes, makes sense. But the fact that the cards were chip and pin (EMV) should make them less valuable because that demonstrably reduces the ability to use them fraudulently. Did the author mean that the chip and pin cards could be used in a country where EMV is not implemented--the US--and this mis-match make it easier to us them since the issuing banks may not have as robust anti-fraud controls as non-EMV banks because they assumed EMV would do the fraud prevention for them Read more...
Two possible reasons that I can think of and have seen in the past - 1) Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code. 2) Also, in offline chip countries the card determines whether or not a transaction is approved, not the issuer. In my experience, European issuers haven't developed the same checks on authorization requests as US issuers. So, these cards might be more valuable because they are more likely to get approved. Read more...
A smart card slot in terminals doesn't mean there is a reader or that the reader is activated. Then, activated reader or not, the U.S. processors don't have apps certified or ready to load into those terminals to accept and process smart card transactions just yet. Don't get your card(t) before the terminal (horse). Read more...
The marketplace does speak. More fraud capacity translates to higher value for the stolen data. Because nearly 100% of all US transactions are authorized online in real time, we have less fraud regardless of whether the card is Magstripe only or chip and PIn. Hence, $10 prices for US cards vs $25 for the European counterparts. Read more...
@David True. The European cards have both an EMV chip AND a mag stripe. Europeans may generally use the chip for their transactions, but the insecure stripe remains vulnerable to skimming, whether it be from a false front on an ATM or a dishonest waiter with a handheld skimmer. If their stripe is skimmed, the track data can still be cloned and used fraudulently in the United States. If European banks only detect fraud from 9-5 GMT, that might explain why American criminals prefer them over American bank issued cards, who have fraud detection in place 24x7. Read more...

Our apologies. Due to legal and security copyright issues, we can't facilitate the printing of Premium Content. If you absolutely need a hard copy, please contact customer service.