The E-Commerce Future, Google Style
March 23rd, 2006Like every major sales and communications advance that preceded it, e-commerce's 12-year existence has moved along in phases, as it slowly abandoned earlier methods to accept the new reality.
Offline and online brands were initially kept distinct, then they were awkwardly merged. Initial e-commerce efforts were flashy brochure sites, with rudimentary shopping carts and checkout. Read more...