London’s Recycling Bins Don’t Do Mobile Tracking Anymore. (Until This Week, They Did.)
August 14th, 2013Wait, recycling bins? Yes, 100 very high-class recycling bins outfitted with large, Internet-connected digital screens that show advertising (the financial district's government—yes, it has its own government—gets 5 percent of the airtime to display public announcements). But recently Renew added a new feature to a dozen of the bins: the ability to capture any passing smartphone's unique MAC address if it has Wi-Fi turned on. (Which, these being financial-district yuppies, is pretty much a given.) You can see the possibilities—but not necessarily all the possibilities that Renew sees.Read more...