Visa Relaxing Its Retail Credit Card Security Threats
August 15th, 2007For more than a year, Visa has ominously warned large retailers that it would enforce a strict Sept. 30, 2007, deadline for many of the nation's largest retailers to either be certified that they comply with industry credit card security requirements or face fines and being expelled from discounted credit card fee programs.
But as the deadline has gotten closer—and the percentage of retailers certified as compliant is still quite low--Visa has been forced to back off, albeit slightly. This month, Visa has been quietly floating memos that will soften the pain for non-compliant retailers, as it's become clear that non-compliants will have strength in numbers come early October.
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Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
