Albertsons Learns the Legal Dangers of CRM
September 13th, 2004An oft-heard complaint about retail CRM programs is that they are a waste of money when—as happens frequently—the retailer never uses them to connect with customers or even uses individualized information at all. The naysayers who said privacy resistance could backfire were given a lot of ammunition when $40 billion grocery giant Albertsons was sued for trying to make money off of those CRM names. Read more...