Consumers Resist Retail Biometrics
January 30th, 2006As assistant director of information systems for the $700 million Piggly Wiggly grocery chain, Rachel Bolt has been one of the most vocal proponents of biometric retail authentication systems. At Piggly Wiggly, that system—like almost every other retail biometric system being tested today—is based on fingerprints. But although Bolt saw initially strong consumer interest and support for the system, that support has lately seen a serious drop. Read more...
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
