For The First Time, J.C. Penney Launches CRM For All Customers
August 14th, 2008But the $20 billion retail chain, with roots dating back to 1902, decided to use its customers' payment card numbers as customer identification numbers. To avoid PCI conflict, J.C. Penney is using a form of tokenization to convert those payment card numbers into "a different ID number," said company spokeswoman Kate Parkhouse.Read more...