An Ocean Apart: Why A U.K. Retailer Handled A Site Glitch So Differently
June 27th, 2008The London-based 823-store Sainsbury's grocery chain immediately issued almost a half-million dollars' worth of £10 (roughly equivalent to $20) vouchers to some 30,000 disgruntled customers and personally--through staff volunteers and no software automation—called every one of those 30,000 to apologize and tell them about the vouchers. Read more...
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
