For The First Time, J.C. Penney Launches CRM For All Customers
August 14th, 2008But the $20 billion retail chain, with roots dating back to 1902, decided to use its customers' payment card numbers as customer identification numbers. To avoid PCI conflict, J.C. Penney is using a form of tokenization to convert those payment card numbers into "a different ID number," said company spokeswoman Kate Parkhouse.Read more...
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
