L.A. District Attorney: Macy’s Refusal To Hand Over CRM/POS Data Puts Children At Risk
May 12th, 2009Given that prior judges have ruled that a benefit to consumers is helpful in establishing the need for a subpoena to overcome retail privacy policies, Wright told Superior Court Judge Fred Rotenberg that "it is hard to imagine more of a benefit than allowing Macy's customers to take a toxic substance away from their children. (Macy's) is playing a dangerous game of hide the ball and the only one who loses are the children it puts at risk." The case is important because it raises many critical retail IT issues, including how private--or proprietary--the courts should consider data, including purchase histories from CRM/loyalty and POS payment files.Read more...