Report: Outdated Retail IT Crippling Price Optimization
February 11th, 2009The researchers found that 57 percent of the retailers they categorize as "laggards" in terms of adopting price localization cited their technology infrastructures as being a "gating factor" preventing them from delivering differentiated pricing. Forty-seven percent of the companies RSR labels "winners," those with average sales growth of three percent, told RSR that technology was impeding their localized pricing desires. "It's the entire technology infrastructure, particularly the integration bus," said RSR Managing Partner Paula Rosenblum.Read more...