An Ocean Apart: Why A U.K. Retailer Handled A Site Glitch So Differently
June 27th, 2008The London-based 823-store Sainsbury's grocery chain immediately issued almost a half-million dollars' worth of £10 (roughly equivalent to $20) vouchers to some 30,000 disgruntled customers and personally--through staff volunteers and no software automation—called every one of those 30,000 to apologize and tell them about the vouchers. Read more...