For How Long Will Consumers Forgive Mobile Slowness?
January 7th, 2010The truth is that the influence of age, income and background are trivial—in terms of projecting how long that person will wait for a page to display—when compared with something much more personal: Why is that person trying to access that Web page right now? If they're in an airport trying to find an alternative to a snowed-in flight, they have little choice but to be patient. Or a 16-year-old trying to download a new hot song. And if it's a consumer merely browsing to kill time? Almost any delay will make that consumer flee.Read more...