SecureStore: A Bundle By Any Other Name Still Smells Of Marketing
October 1st, 2008And product bundling—especially when part of the bundle is services such as consulting and custom integration—is a perfectly respectable strategy that can be quite useful to end users. But IBM on Wednesday (Oct. 1) announced a very nice bundle of its security offerings while going out of its way to deny that it was a bundle, as though a bundle was somehow tainted and beneath the company. Read more...