At NRF last week, StorefrontBacktalk did indeed moderate
our panel on Merged Channel and topics discussed—OK, argued—included the place of mobile in-store (panel wasn't a huge fan of it), customer expectations, supply-chain and shared resource hurdles, inventory strategies, compensation options and kiosk tactics.
The panel included Google's head of retail, John McAteer, Borders' E-Commerce chief, Kevin Ertell, the corporate development VP at Bill Me Later, Mark Lavelle, Ursula Milan, an E-Commerce manager at the Museum of Modern Art, and the dean of the E-Commerce analytics corp, Jupiter Research's Patti Freeman Evans. Read more...