Borders: Coupon-Seeking Customers 13 Percent Less Likely To Buy
February 9th, 2008That conclusion came out of a Borders analysis of a weekly newsletter it has been sending to most of its loyalty program members. Although newsletters drove people into the stores, those consumers who wanted coupons were 31 percent less satisfied—and were 13 percent less likely to make a purchase—than those who sought content. Read more...