Borders: Coupon-Seeking Customers 13 Percent Less Likely To Buy
February 9th, 2008That conclusion came out of a Borders analysis of a weekly newsletter it has been sending to most of its loyalty program members. Although newsletters drove people into the stores, those consumers who wanted coupons were 31 percent less satisfied—and were 13 percent less likely to make a purchase—than those who sought content. Read more...
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
