The Rebirth of a Dead E-Commerce Site
April 10th, 2005Back in May 1999, near the height of the dot-com insanity, one of a host of media darlings was an underwear sales dot-com called Underneath.com. Sending boxer shorts to various reporters, this dot-com was written up in BusinessWeek and the New York Daily News, and it made Time Magazine's picks for the best e-commerce sites. Read more...