One mobile-payments startup has come up with a novel approach for alternative payments: Make it
really easy for retailers to add the new technology to an existing POS system. The vendor, Naratte, is getting attention for its Zoosh technology—it uses
ShopKick-like high-frequency audio instead of radio signals, so it can mimic NFC-style communication on any phone that can play an MP3 file. But Naratte has also developed an inexpensive plug-in add-on for Verifone and Hypercom POS devices, so a mobile phone sending its signals will look just like a giftcard or payment card to the POS software.
That gives Zoosh instant appeal for retailers that have been showered with alternative payments wannabes, all of which seem to have brilliant business plans that contain just one hole: the part where a customer's payment-card number gets into a merchant's POS system with a minimum of fuss. That's the part Naratte has figured out at a time when anything more complicated than a magnetic strip appears to be beyond the reach of most customers—and many retailers, too.Read more...