Evan Schuman's StorefrontBacktalk

But therein lies a delicious Catch-22: Once consumers use a technology four or five times, they typically master it and can then proceed effortlessly. The first one or two times, of course, will likely be rough.Read more...

On Monday (June 14), Tiffany announced its new mobile app, which sports a feature called Ring Sizer. Bypassing the tracing efforts done by other non-in-person ring sales, the app asks customers to place a current ring (hopefully one that fits) "directly on the screen and align it with the correct circle in the guide," according to a Tiffany statement. But what if Tiffany didn't leave it up to the customer to choose the right circle and line things up properly? What if the ring could be pressed on the screen and the app would take a precise measurement from that?Read more...

Starting this week, each StorefrontBacktalk article has two new features. First, in response to many reader requests, we have now added a print function for each article. Just click on the Print icon (right across from the article’s date) to generate a web page formatted for printing, without page breaks, sidebars or reader comments.

Second, we now automatically add a URL to any content that you copy and paste from an article. Yes, it’s a feature: Instead of copying an entire article to send to someone, now you can copy just the most relevant part and paste it into a message; the URL for the full article is included at no extra charge. Tipping, of course, is always encouraged.…

"I wonder when people will realize that mobile devices communicate via, ummm, radio?" asked the IT exec. "And that microwave radio signals (which GPS, mobile phones and microwave ovens all use) don‘t transit solid surfaces, especially conductive ones like metal mall roofs, all that well? And that carriers make no promises relative to in-building coverage (and virtually no promises relative to out-of-building coverage)? And the U.S. government makes no promises at all relative to GPS signal penetration or even availability?"Read more...

This payment might be made to the handset manufacturer, but more likely it would go toward a pre-arranged credit or debit card. Let's take this approach one step further. Why not buy from Wal-Mart a Wal-Mart phone—or from McDonald's a McDonald's phone—that allows one-click purchases for anything at all? The consumer would then receive a monthly bill with everything itemized. That's one way to get around interchange and to build some wonderfully deep CRM databases—with lots of your rivals' sales—at the same time.Read more...

But which of several approaches each chain will use has yet to be determined, according to the CEO of the vendor (Shopkick) providing the software.Read more...

But what Sam's Club discovered is that it quickly became its own direct revenue stream.Read more...

But the next day (June 2), a self-proclaimed hacker was on Canadian television demonstrating once again that both MasterCard and Visa contactless cards can be read with a $10 commercial RFID reader available on eBay.Read more...

Then customers, who are used to the niceties of that sales associate interaction or the tactile feedback from inside a high-end clothing store, show no interest and developers are baffled. That's where a bunch of Amazon Kindle developers find themselves today.Read more...

On Tuesday (May 25), MasterCard announced it plans to release Open APIs so developers “will be able to create a new wave of E-Commerce and mobile payment applications.” The only problem: Why would it? MasterCard officials spoke of the power of M-Commerce and E-Commerce platforms, but failed to explain why an Open API approach would help. Unlike PayPal and Apple, where developers have expressed strong interest in creating their own apps to sit atop those platforms, there is little such enthusiasm surrounding Visa and, given its smaller marketshare, even less for MasterCard.

It’s hard to look at this MasterCard statement and not envision Mark Twain’s Tom Sawyer whitewashing his fence by tricking every other kid in the neighborhood into doing the hard work for him, while he made the money. Tom gave them the tools and let them finish the job. To paraphrase MasterCard’s current tagline: There are some things money can’t buy. But custom apps and marketshare ain’t among them. Use that plastic and pay for your own development. Don’t see the development community whitewashing your fence for you this time.…

Wal-Mart isn't in the trucking business any more than its suppliers are, and just squeezing out a little savings in fuel costs would be a wasted opportunity. By stretching its supply-chain perimeter though, Wal-Mart will get much better control over the inventory coming in: when it arrives, how it arrives and how quickly it can be turned around. And that's all about IT.Read more...

Conway can imagine a few scenarios, but none seems to be the answer. This issue is important to every retail CIO, so we need to understand what Chip-and-PIN will and won't do, in addition to what the business case, if any, is for the U.S. and other markets to convert from magnetic stripe to Chip-and-PIN cards.Read more...

As retailers evaluate practical ways to use mobile payments in-store, they have a new pioneer ally: Holiday Inn. The hotel chain is trialing a program at two Holiday Inns—in Chicago and Houston—where visitors are allowed to use their own smartphones to open their rooms. Hotel guests go to the Web and download an app the chain calls Open Ways. “Guests ultimately will call up the confirmation E-mail on their smartphone and hold it up to a sensor on the door to unlock it,” a USA Today story said.

The advantages are the elimination of going to the front desk to pick up and return the key, plus the convenience of not having to carry anything else. This trial could be key—pun not intended—to helping retailers eventually use the smartphones for authentication and payment. The more consumers get used to the idea of phones for authentication, but not necessarily for payment (door access at a hotel, to borrow books at the local library, to access a private gym, to pick up a package at the Post Office, etc.), the easier it will be to get them to use the phones for payment.…

"As far as we are concerned, signature is a waste of time. It has to be PIN or nothing," Jamie Henry, Wal-Mart's director of payment services, told attendees of a panel discussion held Wednesday at a Smart Card Alliance event in Scottsdale, Ariz.Read more...

Traditionally, in-store digital signage has been used for the mass-broadcast of commercials set by the chain and, sometimes, tweaked regionally. But why not make the content truly unique to a store, dictated by local weather, sporting events or near-time POS activity?, asks Michael Hiatt, who ran Wal-Mart's in-store media program until last year.Read more...

The upshot: The search giant has now decided to end its entire WiFi survey. And that's exactly the wrong lesson to learn from an incident like this.Read more...

"You never use the PAN on the handset. Never, never," said an official with the security company that discovered the hole.Read more...

The fact that Visa, along with a three-year-old Texas startup called DeviceFidelity, issued a news release and almost immediately tried to retract it is telling. Then again, the fact that Visa thinks it's possible today—in the age of Google cache and umpteen sites that seem to like publishing verbatim news releases—to take back a release after it's published is itself a very revealing statement.Read more...

Envision a customer walking up to a kiosk, looking into a mirror and smiling. The mirror digitally captures the customer's face. With the captured face on a screen, the customer chooses makeup options. Read more...

The man arrested, Thor Alexander Morris, said he worked at a Food Lion in North Carolina as a manager. Morris used Wal-Mart Green Dot Pre-Paid cards ($400 each) and a false ID to purchase those cards. The FBI said Morris' plan was to attach GPS tracking devices on the vehicle of an ATM maintenance person working for ATM manufacturer Tranax and hit some 35 ATMs in Houston while wearing a wig, a goatee and different clothing as a disguise.Read more...

Given how much we here at StorefrontBacktalk write about what works—and especially what does not work—in retail Mobile Commerce today, it has always been rather embarrassing that our rants about mobile were invariably darn near impossible to read on mobile devices. In theory, that problem is no more.

We have now launched native mobile versions of our site and newsletter for seven of the most significant global mobile platforms, platforms chosen to accommodate almost all of our current subscribers. (We have had mobile versions for a couple of years, but they weren’t written for each platform. Now they are.) The new mobile versions are for iPhone, Blackberry, Android, Palm, Windows Mobile and Symbian. Like most mobile rollouts, the content looks decidedly better on more recent versions of these platforms. We’ve also endured our share of mobile rollout frustrations, such as having two phones with apparently identical hardware, software, carrier and location show different versions of the site. If you spot any errors or problems with our new mobile versions, please shout, in an E-mail-like fashion.…

On Friday (April 23), the 723-store Barnes & Noble book chain added yet another layer: A mobile device that acts very differently when it happens to be inside one of the book chain's stores.Read more...

InternetEvolution points out a legal quandary: many concerts prohibit cameras. Given that iPhones—along with other smartphones—include cameras, could they be banished?Read more...

Visa already has lots of access to lower cost security options, and the world's largest payment card brand has even better access to huge retailers. We didn't say affectionate access, but it is access nonetheless. No, this deal is partially about E-Commerce and mostly about Mobile Commerce, with perhaps a few million dollars worth of PayPal paranoia thrown in.Read more...

By also using the phone to purchase food, beverages, t-shirts and other merchandise at the show, Apple's approach goes beyond convenience because of the CRM potential. For the first time, producers can learn precisely which guests are purchasing which extras and for how much.Read more...