Evan Schuman's StorefrontBacktalk

That's definitely not the kind of problem any retailer wants when it comes to payments processing. You expect that a startup will have to build a customer base, service infrastructure and even technology from the ground up. None of which is easy. But Square's story turns out to be one that mixes friendship, betrayal, electronics, glass blowing, legal shenanigans and Rashomon-like conflicting stories. In short, way more drama than retailers want from a vendor, even one with interesting technology and the promise of cutting the cost of payment-card processing. When it comes to payments, boring would definitely be better.Read more...

Google's financials for 2009 starkly point out that 97 percent of revenues come from advertising. Everything else makes up 3 percent. Now, if you were Google, would you consider how to further develop the services that make you the most money, or would you decide to dabble in a highly competitive legacy industry where the constituents fight for scraps of interchange and transaction fees? Read more...

Gartner Analyst Avivah Litan thinks that within five years, at least 15 percent of all payment-card transactions will be validated using mobile location. "After all, our mobile phone is practically tied to our umbilical cord—we rarely leave home without it. Visa knows it, and so do the rest of us. Why shouldn't it serve as a useful tool for preventing fraud against us?" she wrote in her Gartner blog. That's all true—as long as everyone keeps in mind that using a mobile phone to confirm cardholder location still isn't the panacea that every retailer would love to have.Read more...

They stressed everything except the only thing that will ultimately persuade any major chains to support them: Revenue share, processing fees and other ways for retailers to say "Put a deal on the table that is sharply better than what I now have with Visa and I'll sign."Read more...

Compared with many other media, the definition of a story for us is quite straight-forward. Anything that we believe would surprise the bulk of our readers would be an ideal story candidate.
To make it easier, let’s make sure that we’re clear on the elements of that definition.

Who Are StorefrontBacktalk’s Readers?

Our readers are senior IT or E-Commerce executives with the world’s largest retail chains. Both elements—IT and largest—are important.

The IT element means that if the story is only of interest and value to retail marketing executives or operations people, it’s not likely for us. We often get pitches that stress that this story would be powerful for various chains, but they lose sight of the fact that IT might have no involvement. The most strange trumpet that fact, as in “Our product is so well-designed that IT isn’t even involved,” meaning that our readership isn’t involved.

Sometimes, we need to get even more granular. Our readers have lots of specialties. If your story pitch is about, for example, PCI, then it needs to surprise the bulk of our reader subset that focuses on PCI.

The part about our readers working for the largest chains is also important. A product or service that aims to deliver to mom-and-pop stores the capabilities that are generally only available to Fortune 1000 chains is generally not a story for us as our readers are those Fortune 1000 chains. On the other hand, if the product/service for those small chains would still be applicable to larger chains, it may indeed be surprising. Saving money is a popular concept for retailers of all sizes.

What Is A Surprise?

This is the biggest source of confusion among companies and PR firms pitching story ideas to us. They often will confuse “surprise” with anything from …

That poses a problem. With those rich interactive features, it's simply a way to get additional information about a product. But it doesn't meaningfully go beyond 2D barcodes and NFC efforts. Some chains are frightened to even experiment with systems that are not only IT intrusive (they need to integrate deeply into many back-office programs) but may raise privacy issues. Without such trials, though, retailers have no way of assessing whether the privacy concerns are real or simply imagined. Consumers might love the advantages, if given a chance to try them.Read more...

The problem for alternative payments isn't just doing the things that conventional payment cards do at lower cost. It's also breaking through the lack of familiarity that customers, banks and even retailers have with new payment approaches. Visa and MasterCard remain in the POS driver’s seat because of their network, but also because they're a known quantity. And as much as retailers want cheaper alternatives, the Bling Nation/Fifth Third deal illustrates how much of a challenge it is to buck the current infrastructure.Read more...

Frustrating for contactless proponents, the more trials that happened, the further in the hole they found themselves. Even retail participants were often resistant, having to be have been bribed into doing the trial at all. But a pair of recent mass transit uses of contactless—an existing trial in New York City and an imminent changeover in Chicago—have a surprisingly good shot at finally giving contactless payment a real shot at success.Read more...

Many retailers have tried contactless systems where a customer's smartphone displays a barcode that a cashier scans to complete the transaction. But Cimbal flips that process: The retailer displays a barcode that the customer reads with his phone's camera. That switch means retailers don't need new barcode-reading hardware. It also means customers never show retailers their account information, so it can't be stored—or stolen. Read more...

What is a realistic near-term goal? Is it to generate true additional revenue or is it acceptable--initially, at least--to simply shift purchases from Web to mobile? Moving from revenue to the much-beloved profit margin, is it possible to say whether mobile or Web has lower operational costs?Read more...

Please don't get me wrong. Mobile payment is a huge issue and some major players will need to jump in, but retail is the key. More precisely, retailers are the key. The issue of mobile payments comes down to sharing revenue, and it will require lots of trust. Now there's a word not typically associated with AT&T. Asking retailers "Who do you trust more, Visa or AT&T?" is like giving parents of 3-year-old twins a babysitting choice of Jeffrey Dahmer, Idi Amin or Osama bin Laden.Read more...

Todd Ablowitz, president of the Double Diamond Group and one of the more interesting payment experts in the U.S. (for us, "interesting" is someone who thinks a well-balanced presentation is where all audience members are pissed-off equally), has been sitting with lobbyists and studying the Durbin bill, currently scheduled to go before a House-Senate conference committee on Thursday (June 24). His conclusion, with a little bit of mildly tortured logic: The bill will strongly incentivize banks to accelerate their acceptance of Chip-and-PIN in the U.S.Read more...

But therein lies a delicious Catch-22: Once consumers use a technology four or five times, they typically master it and can then proceed effortlessly. The first one or two times, of course, will likely be rough.Read more...

By early next year—and possibly by this year's holiday season—Wal-Mart will start accepting Chip-and-PIN cards at all U.S. locations, said Jamie Henry, Wal-Mart's director of payment services. Because of the global needs of world's largest retailer—its stores in much of the rest of the world already have Chip-and-PIN—Wal-Mart's POS hardware in the States has supported Chip-and-PIN for years.Read more...

The fact that Visa, along with a three-year-old Texas startup called DeviceFidelity, issued a news release and almost immediately tried to retract it is telling. Then again, the fact that Visa thinks it's possible today—in the age of Google cache and umpteen sites that seem to like publishing verbatim news releases—to take back a release after it's published is itself a very revealing statement.Read more...

What would happen if we turned NFC on its head? For example, rather than the phone making a payment to the POS, it makes a payment to the restaurant's bank in the cloud. What would happen if the restaurant deducted the cost of lunch from Facebook credits? What if the guest could earn a free lunch by promoting the brand on Twitter? What if restaurants gave guests their menus on an iPad? What if that menu was customized to each diner’s likes, dislikes and allergies? What about a restaurant booth that has a video-conferencing setup that allowed to people to have lunch together without being in the same restaurant? Read more...

But what does any of this have to do with M-Commerce? A lot. If they finally get around all of the technical and logistical hurdles of M-Commerce, they will be trying to get millions of consumers to interact with their sites—via their phones—and see product lists, read reviews, watch multimedia demonstrations, interact with social sites, download PDF instruction manuals and even ask their peers for feedback on their shopping choices before consummating those purchases. That's all great, but—if successful—will it turn the Home Depots, Walmarts and Targets of the world into examples of what may become known as "The AT&T Factor"?Read more...

But there’s more to the challenge than semantics, argues PCI Columnist David Taylor. A lot more.Read more...

Actually, the need for this emerging payment “channel” and the specific payment platforms, software and services to be PCI compliant should be obvious, Taylor said. After all, the PCI standards have been around for about 5 years, so one would assume that PCI compliance would be “built in” to mobile payment products and services.Read more...

Ironically, the same contactless albatross is behind both moves: Visa's pricing policy that charges a lot more for contactless debit transactions, compared with MasterCard. Home Depot's move will quietly start happening in about a month, as it will start to distribute more than 20,000 contactless readers, more than enough to outfit lanes in all of its 2,238 stores.Read more...

But that's not the way it's playing out, especially among younger consumers. The nirvana is to go with a full mobile approach, whether it be NFC or regular smartphone coupon displays. The idea would be a color display with enough CPU and RAM to handle a very large number of customized coupons and a POS-connected scanning device that could read off of the screen. Or perhaps it could be beamed to the POS system. Even for those retailers who want to deploy such a system today, there are three obstacles to widespread immediate deployment.Read more...

Web coupon fraud "is rampant. All you need is a computer and Photoshop and you're ready to go," said Bob Olstead, the store manager of a Foodtown in Denville, NJ, who added that it is sometimes as long as three months after a coupon is honored that the store's coupon clearinghouse tells them it's bogus and therefore rejected. Would it make sense for manufacturers to get together and create an database to authenticate Web coupons and to allow chains to access the database as easily as they can verify a credit card?Read more...

But when those consumers return to that Dairy Queen with those tags stuck to their wallets, their watchbands or the back of their cellphones, identical those tags shall be no more. Given the differing purchase histories of each customer, the tags will deliver sharply different discounts and offers. In effect, the tags will serve as digital coupons as well as makeshift CRM/loyalty programs.Read more...

"After dozens of failed projects in the last ten years, the time is ripe for payments by mobile phone at retailers' checkouts," said the report. "Powerful initiatives in France and the Netherlands, initiated by the likes of Carrefour, Ahold and Auchan, may be strong enough to set European, perhaps even global, standards for mobile phone payments."Read more...

But the key issue has consistently been much simpler. Unlike other forms of consumer-issued RFID devices—such as EZPass and even the keyless entry systems of some newer cars—typical contactless payment methods have not given consumers any real reason to use them. With no significant convenience or cost-savings issue, one need not look too far to figure out why contactless is struggling in many sectors.Read more...