Mobile Content Patents Promise Customization
September 6th, 2006Plenty of options is typically seen as a good thing, unless the screen involved is the size of a cellphone monitor. But which options are displayed and which are hidden? A Santa Clara, CA, cellphone software firm has been awarded a patent on its method of allowing the cellphone itself to make that selection based on the buying pattern of the consumer.
July Systems, which announced the patent today, argued that the system's support of realtime personalization is "key to overcoming screen size and other limitations" to help "the mass adoption of mobile video, games, music and other services." Read more...