Evan Schuman's StorefrontBacktalk

But that's just the start. Does anyone really expect that Google won't take this further—and that your traditional SEO and social media teams aren't about to collide?Read more...

In-aisle mobile payment isn’t merely a new payment method. It has the potential to force stores to rethink almost all aspects of operations—and few have seriously come to terms with how different environments are going to have to be. At the NRF show in New York City next week, a StorefrontBacktalk IT panel is going to map out the least-anticipated changes. And if you’re around on Tuesday 2–3 PM (1A 21/22 at the Javits Center), please drop by and tell us what we forgot to include. Ann Taylor CIO Mike Sajor, Sears VP/Loss Prevention Bill Titus and the NRF’s Joe Larocca—moderated by StorefrontBacktalk Editor Evan Schuman&mdashlwill look at the neglected items. As a Florida hobby shop discovered while serving as an NCR in-aisle mobile payment beta tester, this in-store mobile payment stuff is a lot harder than it looks.

“It’s really a change management problem,” Sajor said. “Literally everyone has to think through all of the possible change behaviors.” As Sears thinks through in-store mobile issues, it’s seeing how everything will need to change, from the supply chain to customer interactions to SKU-level integrity, inventory and dealing with new threats to the supply chain. “Some significant competitive advantages are going to be lost,” Titus said. The panel will be pure discussion, with no presentations and lots of audience interaction. So please argue with us there. Don’t make me come and find you.…

Why? Because although what it was doing to those physical stores was likely legal, had those stores tried doing the same to Amazon, it would have been illegal, thanks to Amazon's posted policies. That policy phrasing is not even universal—or even common— among major E-tailers, pens Legal Columnist Mark Rasch.Read more...

Costco, Kmart and Kroger took the top dishonors, with each chain responding to zero of the complaints lodged against it during the review period (five working days in September). Wal-Mart ignored 41 percent of all legitimate complaints, Macy's ignored 35 percent of its complaints, Bloomingdale's ignored 20 percent, Nordstrom ignored 20 percent, Sears ignored 11 percent and Safeway ignored only five percent.Read more...

If this was just another marketing survey that over-hyped its results, it would be one thing. But there's a serious issue at play here. The holiday shopping season of 2011 is going to be a crucial one in retail M-Commerce, the one where meaningful purchases start to happen and where millions of consumers will try—or consider trying—M-Commerce. And it is where they will be satisfied or dissatisfied. Even more crucially, there is a critical expectation issue at play. What will your CEO and board expect from mobile? Surveys will create the bogus impression that a huge number of mobile transactions will happen this month (the 61 percent from this survey's headline is a perfect example), and when that doesn't happen, you're going to be blamed.Read more...

If that sounds like an afterthought, it very nearly is, even though self-checkout alone would be a big deal for most chains. What Apple is primarily trying to do is demolish the wall between stores and M-Commerce. It may not work—that 12-minute turnaround promise may just be impossible, and some of Apple's plans for prioritizing customers can collapse when things get busy. But if it does work, it may also represent Apple's demonstration of how it plans to offer mobile payments to other retailers—without either NFC or mimicking a plastic card.Read more...

The $2 billion Amazon is projected to make via transactions made by consumer phones is a non-trivial figure, given its $34.2 billion in global revenue of all types, according to the figures published by Internet Retailer. But note how quickly the numbers drop with its rivals. Wal-Mart, the only other retailer to make the overall top 10, appeared at slot 4 with $127.7 million. The third largest retailer—Staples—comes in at a projected $45.3 million this year, followed by Best Buy ($37.9 million), Macy's ($33.2 million), Buy.com ($32.5 million), Foot Locker ($32 million), Sears ($31.7 million) and Overstock ($31.6 million).Read more...

To be specific, Wall Street doesn't think that all IT investments are cool. It's when IT investments come from companies where it's not expected. When eBay or, heaven forbid, Amazon invest in IT, Wall Street lets them have it with both spreadsheets, in a way that it would have never criticized Wal-Mart for opening new stores. But when the Sears and Macy's of the world start talking about these space-age computer thingies, stock analysts get all starry-eyed.Read more...

There are two different legal precedents for these situations, writes Legal Columnist Mark Rasch—and in fact, they go in exactly opposite directions. That creates an inherent problem, for both consumer relations and the law. Customers could feel cheated if price changes don't work the way the customer expects. And as ESLs make in-store pricing work more like online pricing, that could change the way courts see it.Read more...

The dream—and nightmare—of every E-Commerce head is to start over from scratch, scrap all the legacy kludges that developers have been working around for years and build a Web site that does exactly what the chain wants. Most retailers will never be able to cost-justify that greenfield approach, of course. Target's site, however, had to be built from scratch because its decade-long deal with Amazon to operate its online business had expired.Read more...

"No one has cracked the code on how social media impacts retail. I recently had an agency pitch an app as a way to build brand awareness. I pointed out that for someone to go to the trouble of downloading an app, they already need to be aware of the brand. So at best you could argue that it would help brand engagement, but not brand awareness. Lots of money is being spent in this area. Suspect most of it is being poured down a rat hole." The rat hole is simply that retailers don't have the ability today to understand the social-media influence on retail, and that lack of understanding is almost certainly causing a lot of wasted effort and money.Read more...

Regardless of how you personally feel about search engine optimization (SEO) strategies, there’s no denying this game of outsmarting the Google/Bing crowd is complex. SEO specialists are constantly one-half step behind their search engine counterparts, trying to combat the Google anti-SEO functionality with their own anti-anti-SEO functions. Could this dance of the nerds-versus-the nerdiers get any geekier? Apparently, yes. The folks at Search Engine Land have come up with a way.

Their approach brings to the E-Commerce programming circles that much beloved and memorized geek heartthrob from the chemistry world: the periodic table. The resultant SEO table is a work of art, at least for the SEO pocket-protector crowd. An accurate and meaningful guide of the point-counterpoint that is SEO strategy, it is presented in the old familiar format. As someone who always struggled to pass chemistry exams and who today avoids SEO discussions with a passion, this useful chart is nightmare-fodder on so very many levels.…

The vendor, Card Activation Technologies (CAT), has sued quite a few major chains over the last years, including RadioShack, 7-Eleven, Nordstrom, Macy's, Starbucks, JCPenney, Sears, OfficeMax, TJX, McDonald's, Walgreens, Barnes & Noble, Aeropostale, Lane Bryant, Blockbuster, Fashion Bug, Cabela's, Guess, Panera Bread, Giorgio Armani, Caché, Denny's, Sunglass Hut Trading and the Brown Group Retail (doing business as Famous Footwear). But CAT's position began to implode earlier this month when a federal judge invalidated all but three of its claims against the retailers. That move followed a preliminary report from the U.S. Patent Office that it was also about to invalidate all of CAT's claims. CAT then surrendered its last claims, pending an appeal.Read more...

Exactly one week after that federal court decision, CAT agreed to a stipulation that it was surrendering the defense of those last three claims, effectively killing the case. They will consider an appeal—and if the appellate panel reinstates the case, everything is back on—but the case appears dead for the time being.Read more...

Indeed, the vendor—Card Activation Technologies (CAT)—probably knew that the 74-page ruling was going against it when the judge wrote on page 33 that "it takes some chutzpah" for CAT to have made some of its arguments. The fact that the judge's day job is serving as a member of the U.S. Court of Appeals for the Third Circuit probably made it sting all the more. Not that RadioShack, 7-Eleven, Nordstrom, Macy's, JCPenney, Sears, OfficeMax and the many other retailers that have been sued by CAT would take any pleasure in the ruling. The ruling also dealt with the specifics of the payment system. "CAT asserts that a general authorization code is disclosed by the terminal ID. CAT's argument boils down to its claim that the terminal ID is a general authorization code because 'it is a precondition for establishing communication with a host computer.' CAT confuses the ultimate effect of the terminal ID with the purpose of it."Read more...

Never before has a tax increase—a sales tax increase, to be precise—been so easily accepted by taxpayers, with hardly a newspaper editorial or a consumer group protesting. Rightly or wrongly (OK, it's wrongly), consumers in those states have been avoiding paying state sales tax and that's about to end. We would have expected at least a whimper from consumer groups. But even more surprising than the silence from consumer advocates (including newspapers and politicians seeking re-election) is the remarkably muted defense from the E-tail community, beyond Amazon.Read more...

When RadioShack announced Monday (Jan. 24) that its board had chosen CFO Jim Gooch as its new CEO, it went out of its way to mention Gooch’s background in supply chain management and IT. This is just the latest example of retail boards showing new found respect for IT experience when sizing up folk for the big CEO corner office, including Home Depot, which is watching its own CFO’s IT chops when evaluating her for the CEO gig plus related IT respect demonstrations from Sears, Macy’s and Borders.

This IT love-fest is consistent with a move—started about 5 to 10 years ago—of assigning the CFO to oversee IT. Before that, it was more common for CIOs to report into COOs or often CEOs. The shift to having CIOs report into the financial group is an acknowledgement that IT is becoming more strategic and that it’s an area that CFOs must master if they want to run the whole ship.…

Citigroup has long been considered the most influential technology tracker on Wall Street, so these annual lists are not to be dismissed. IT used to be a backstage corporate function in Wall Street's eyes, but there are more indicators lately that the money folk are carefully watching the tech folk.Read more...

StorefrontBacktalk is moderating these two panels at the show, and we'd love for any readers to drop by. (If you don't boo, who will?) We actually have these wonderful IT giants discussing two of the most critical retail tech issues: Security and Mobile.Read more...

Question: How can you take a virtually meaningless holiday and somehow drain the last remnant of meaning from it? Answer: Without shame, apparently, if Wal-Mart, Amazon, Sears and Toys”R”Us marketing have anything to say about it. Of course, we’re discussing the industry’s favorite non-holiday holiday—Black Friday. The origin of the term dates back almost 45 years, when the day after Thanksgiving was the time most retailers went into the black financially. But in recent years, that hasn’t typically been the case. And E-Commerce activity has shifted that date around anyway (and please don’t get me started on the silliness of Cyber Monday).

All of this said, one definition gives the holiday a raison d’etre, albeit a monumentally trivial one: Black Friday is the day after Thanksgiving, and the sales are to pour more people into the stores. This year, Wal-Mart, Amazon, Sears, Toys”R”Us, True Value and various others started to promote their “Black Friday” sales in October. October? You’re offering Black Friday sales before Halloween? Let’s get a jump on this trend: Why not offer Fourth of July pricing at Thanksgiving? Or Election Day specials on New Year’s Eve? These fabricated holidays have little enough meaning without marketing distorting them anymore. …

Amazon has dressed up that court ruling as a big victory for customer privacy. But now Amazon will have to cough up the customer data, and North Carolina will begin to go after Amazon's North Carolina customers to collect the taxes due—and you can bet that the revenuers will mention Amazon's name when the tax bills go out. Amazon is already collecting sales taxes in five states where it has physical operations. Therefore, a few more court victories like this one, and Amazon might be better off just collecting all state sales taxes itself.Read more...

But is that necessarily true? Given the various target audiences for different categories of retailers, is it not realistic to assume that site management has already matched functionality and visuals to target customers? Read more...

Let's open this strange-fest with Domino's Pizza. Domino's is no stranger to unorthodox campaigns, such as the one the chain launched early this year declaring how stunningly horrible its products had been just weeks before. On Monday (Oct. 18), Domino's announced that its Web site's Pizza Tracker feature will be more customizable. "Depending on the theme, Pizza Tracker might sing, cheer or even sweet talk the status of customers' orders from the moment they are prepared to the second they are out the door or ready for pick up," said a company statement. Sing? Sweet talk? Can you say Pizza Train Wreck?Read more...

Wal-Mart won't explain exactly what happened. That's partially because the chain itself hasn't completely determined what happened, with an internal investigation underway. Whatever precisely caused the glitch, it had two elements. The first was an electronic system problem. But that wouldn't have shut everything down had it not been compounded by an employee's ill-fated—albeit well-intentioned—attempt to manually fix the issue.Read more...

Eddie Bauer, for example, completed the transaction, took the money and never sent the card. Two others also never sent the card, but at least had the decency to not charge for it. RSR Managing Partner Nikki Baird said Eddie Bauer's people admitted that they never shipped the card.Read more...